URL Of The Week

2 comments March 22nd, 2007at 10:14pm Posted by Eli

22postal_lg.jpg
Nick Ut/Associated Press

In today’s NYT:

In collaboration with Lucasfilm Ltd., which owns the copyright to the character, the post office has transformed 400 of its 280,000 blue collection boxes in 200 cities into R2-D2 look-alikes.

Those boxes, made to appear like the droid by a covering of adhesive wrap, are intended to generate buzz for the sale of a first-class commemorative stamp coinciding with the 30th anniversary of the release of “Star Wars.” The sale date will be announced at the March 28 unveiling of the design for the stamp, or stamps (the Postal Service is being coy about that point).

Although “we do all different kinds of promotions pretty routinely,” said Rod DeVar, the Postal Service’s advertising and promotions manager, this is the first time the agency’s collection boxes have been altered for one. The temporary boxes are also marked with a Web address about the promotion, www.uspsjedimaster.com.

Personally, I think they missed the boat. I would have gone with www.jedipostmaster.com. (It’s still available in case they change their minds…)

Um, does anyone else find it odd that their advertising and promotions manager’s name is an anagram of “Vader”?

(Cross-posted at Mia Culpa)

Entry Filed under: Movies,Weirdness

2 Comments

  • 1. spocko  |  March 23rd, 2007 at 12:20 am

    When the movie “The Puppet Masters” came out I was really hoping to see the Henson team come out with
    “The Muppet Pastors”, but no such luck.

  • 2. ellroon  |  March 23rd, 2007 at 6:58 pm

    Not only an anagram of Vader…but the first name is…ROD…. *ahem*


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