Fallout
Add comment April 11th, 2007at 07:28am Posted by Eli
Staples Inc. stamped cancel on its Don Imus ads yesterday and so did Procter & Gamble.
Bigelow Tea suspended its Imus advertising and said it might cancel the ads altogether.
It was the first defections from the toxic talker’s show since the Rev. Al Sharpton and others said they would boycott the show’s advertisers.
Good for them.
Not so good for GM and AmEx:
General Motors, one of Imus’ biggest sponsors on MSNBC and which also advertises on his radio show, is sticking with him.
So is American Express, although it warns it will “monitor” the show, said AmEx spokeswoman Judy Tenzer.
Harrumph. If you’re contacting advertisers, make sure GM and AmEx are at the top of your list.
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