Beck To The Future

11 comments May 30th, 2007at 10:11pm Posted by Eli

Atrios and Chris seem perpetually amazed that Glenn Beck is still on TV despite truly abysmal (and still declining) ratings.

Once you accept that promoting Republican narratives and talking points is far more important to the media than ratings and profits, it all makes perfect sense. (I would also note that while the 25-54 demographic might be the most desirable from an ad revenue perspective, I’m not so sure it is from a voter turnout perspective.)

On the other hand, propaganda is only useful if people are actually watching it. I’m surprised CNN hasn’t tried to find a more popular insane dishonest wingnut to take Beck’s place.

Entry Filed under: Media,Republicans,TV,Wankers


  • 1. PoliShifter  |  May 30th, 2007 at 11:55 pm

    I never watch Beck so I don’t know who advertises during his slot.

    But my guess is a lot of Republican friendly big corporations do. Just like many corps support Rush with ad dollars in areas where his rating suck.

  • 2. whig  |  June 3rd, 2007 at 2:07 am

    Is the advertising rate set by a formula tied to ratings or does CNN charge the same for a Beck spot as higher rated shows?

  • 3. Eli  |  June 4th, 2007 at 12:03 pm

    I think the ad rates *should* be at least partially dependent on ratings, or else it wouldn’t cost $2 million to air a commercial during the Superbowl.

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