Hey, Here’s A Thought…
5 comments December 25th, 2007at 11:04am Posted by Eli
So the Democrats are looking at (finally!) paying their campaign media consultants flat or capped fees instead of a percentage of media buys, so that their consultants are no longer incented to focus on quantity over quality or strategy.
This is all well and good, but I wonder if it goes far enough. How about paying their consultants based on whether or not they actually win?
If nothing else, it should convince Bob Shrum to stay retired.
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