Maybe Having A Sucky Blog Isn’t So Bad After All…

January 8th, 2008at 09:34pm Posted by Eli

If popularity is hazardous to your health, then I’m gonna live forever:

Om Malik’s blog, GigaOm, regularly breaks news about the technology industry. Last week, the journalist turned blogger broke a big story about himself. Mr. Malik, 41, blogged that he had suffered a heart attack on Dec. 28.

“I was able to walk into the hospital for treatment that night and have been recovering here ever since,” Mr. Malik wrote. “With the support of my family and my team, I am on the road to a full recovery. I am going to be O.K.”

His heart attack — and his blogging about it — raises the issue of what happens when a blogger becomes a name brand.

“The trouble with a personal brand is, you’re yoked to a machine,” said Paul Kedrosky, a friend of Mr. Malik’s who runs the Infectious Greed blog. “You feel huge pressure to not just do a lot, but to do a lot with your name on it. You have pressure to not just be the C.E.O., but at the same time to write, and to do it all on a shoestring. Put it all together, and it’s a recipe for stress through the roof.”

Mr. Malik has 12 employees, including a chief operating officer, and editors run some of his blogs, Yet, “It’s his name on the door,” Mr. Kedrosky said. “People want to know what Om Malik thinks. People want to see posts with Om Malik’s byline.”

I’m pretty sure ths is something I will never have to worry about.

Best Wishes to Mr. Malik for a complete and speedy recovery.

(h/t Caro Kay)

Entry Filed under: Blogosphere


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