We Don’t Get French Benefits

4 comments April 21st, 2009at 10:28pm Posted by Eli

Mark Penn is always wrong:

Mark Penn has commentary up at the Wall Street Journal. Good heavens. For 1250 words, it sure is an intellectually lazy piece of crap.

Penn attempts to assert this:

In America today, there are almost as many people making their living as bloggers as there are lawyers. Already more Americans are making their primary income from posting their opinions than Americans working as computer programmers or firefighters.

The way he arrives at this assertion is the craziest math I’ve seen come from Penn since he thought the Democratic Presidential Primaries were winner take all. I’m beginning to think his strategy skills and math skills are on par with each other.

Here is his stream of numbers:

The best studies we can find say we are a nation of over 20 million bloggers, with 1.7 million profiting from the work, and 452,000 of those using blogging as their primary source of income. That’s almost 2 million Americans getting paid by the word, the post, or the click — whether on their site or someone else’s.

Lane then goes on to explain why the idea that hundreds of thousands of people are making a living off their blogs is complete bullshit, but really, most people who follow the blogosphere already know that – Lane’s pretty much just trying to figure out how Penn arrived at his bullshit numbers.

I just can’t understand what Penn’s angle is here.  Is he just trying to show off his Deep Understanding Of The Online World, or is this some kind of elaborate ratfuck of the blogosphere?  Making the case that we’re paid corporate shills?  That we don’t need any additional support?  What?

For what it’s worth, I have no plans or expectations to make money off of my blog.  I’d be pretty screwed if I did…

Entry Filed under: Blogosphere,Wankers


  • 1. julia  |  April 22nd, 2009 at 9:06 am

    When you consider what he bills for failing, it sort of makes you wonder what exactly he considers to be “a living”

  • 2. Eli  |  April 22nd, 2009 at 9:12 am

    I wonder if being right will ever pay as well as being wrong.

    And if I’m wrong in my decision to only be wrong some of the time, shouldn’t that count for *something*?

  • 3. Ol'Froth  |  April 22nd, 2009 at 11:13 am

    I’ve made $200.00 from Google Ads over the past 4 years of blogging. That’s $50 a year! I’m rich, rich I tell you!

  • 4. Eli  |  April 22nd, 2009 at 11:31 am

    I reckon I would have to be getting a minimum of a thousand hits a day before I would consider putting up ads. And I don’t see that ever happening.

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