The Liberation Of Christmas

November 23rd, 2010at 11:26am Posted by Eli

Looks like the War On Christmas is almost over:

Randy Sharp, director-special projects at the AFA, said that in the past five years the group has seen the percentage of retailers recognizing Christmas in their advertising rise from 20 percent to 80 percent. Just eight retailers are left on the group’s list of “Companies Against Christmas.”

It’s also become more challenging to find a large, national retailer to single out for the group’s annual boycott. This year, Dick’s Sporting Goods, which boasts an online “Holiday Shop,” will be the target of the boycott. The AFA is expected to send an Action Alert to its 2.3 million supporters on Friday morning. That alert will urge shoppers to boycott Dick’s between now and Dec. 25. It also calls for consumers to e-mail President-Chief Operating Officer Joseph Schmidt and then call Chief Marketing Officer Jeff Hennion. The retailer declined to comment. In the past, Target, Sears, Gap and Walmart have been targets.

“We’ve had a complete flip,” Mr. Sharp says. “The politically correct holiday verbiage is going away. Companies are getting the message.”

Indeed, retailers that have found themselves the target of boycotts or media and consumer scrutiny have responded swiftly in recent years. Lowe’s “Family Trees” were renamed “Christmas Trees,” while Walmart’s “Holiday Shop” is now a “Christmas Shop.” Midway through the 2005 holiday season, Target, facing a boycott, announced its advertising messages would become more specific and include references to Christmas. And last year, Gap responded to a boycott by issuing a press release highlighting the use of the phrase “Merry Christmas” in its upcoming Old Navy ads.

Thank goodness, the retailers have finally been freed from the bullying and oppression of the PC police!  Now they can enjoy the same feeling of freedom that the Iraqis felt seven years ago!

Entry Filed under: Religion,Republicans,Wankers


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